Here’s one of the most powerful techniques you can use in your talks:
Speak in threes.
Speak in threes.
Speak in threes.
In fact it’s so effective, I urge you to reserve its full power for your main point. (Otherwise, you risk people remembering the wrong part of your message!)
Familiar phrases
If you’re not sure what I mean by “speak in threes”, here are 2 examples of catchy phrases that use this technique, which you’ve probably heard many times:
“Location, location, location”
“Mayday! Mayday! Mayday!”
In both cases, notice that they’re phrases containing just 2 or 3 syllables but which are repeated 3 times in a row.
Let’s look at a real-life example…
Shortly, I’ll show you exactly why phrases like that are so memorable and repeatable – or in other words, why they’re so viral. But first, let’s look at a real-life example of how you might speak in threes…
A real-life example
Imagine you’re the captain of a cruise ship with about 4000 people on board. Sounds good, right?
But now imagine almost 200 of your passengers and crew catch gastroenteritis! In your announcements to the whole ship, how might you speak in threes to promote hygiene and help contain the outbreak?
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