Do you use a PowerPoint template with your brand’s logo on every slide? If so: Yikes!
Don’t just take my word for it, though – these 3 experts make the same point:
“Putting your logo on every slide is like shouting your name before every new thought” Tweet this
- Author of Presentation Zen Garr Reynolds says so:
- PowerPoint MVP Ellen Finkelstein says so:
- Keynote speaker and renowned blogger Michael Hyatt says so too:
“If you must use your logo, do so only on the first slide and
the last slide. Putting your logo on every slide is like
shouting your name before every new thought you have.”
(2014-01-22: Garr’s link above seems to be broken now, but here he makes very similar points.)
“I often see presenters put a small logo on every slide. But this small logo soon becomes “invisible,” that is, ignored. And it’s usually too small to even see clearly.”
“Here are some suggestions when it comes to eliminating clutter.
Number one, please, please don’t put your logo on every slide.”
Here then is a technique that proudly presents your logo in a far more memorable and impressive way than putting it in a tiny corner of every slide.
Note: For a discussion on whether and where to put your Twitter handle on your slides, see the comments for this post.
What I suggest is you make an all-black slide and put a big, high-quality copy of your logo on it. Make this your 1st slide. (The image at the top of this post shows an example, using the Remote Possibilities logo.)
Next, duplicate the logo slide and make the copy the last slide in your deck. (Tip: To duplicate the current slide, you can press Ctrl+Shift+D in PowerPoint.) To get the proper benefit from this technique, don’t put your logo on your other slides.
Lastly – before you arrive at the speaking venue – follow the 2 quick steps in this earlier post to hibernate your laptop with your 1st logo slide displayed in slideshow mode. That way, when you start your laptop at the venue – to get ready to speak – your slideshow restarts automatically and waits for you on your logo slide.
So the 1st thing your audience sees in your slideshow is a big copy of your company logo, with nothing else on the screen.
Here’s the key tip though: Don’t talk over your logo
Here’s the key tip though: Don’t talk over your logo, and whatever you do, don’t mention your company now – just coolly advance to your next slide and then start your talk. (For tips on what to say when you do start, see this list of 20+ opening lines.)
And when you get to the end of your talk, the last thing people see is the copy you made of your logo slide, which neatly bookends your talk as being the work of you and your company.
Such a large version of your logo, with nothing else on the screen, will make a strong lasting impression on your audience. (Can you say the same about dismissing your logo to a tiny corner of every slide, like so many other presenters do? Hardly!)
To me, this approach of making “bookend slides” (with your logo on a black background) is far better than having your logo on every slide, for these 4 great reasons:
- You stand out from nearly all presenters, thereby making your message more memorable.
- You come across as professional and well-prepared, making you (and your brand) more persuasive and influential.
- By making your company logo big, showing it on a black screen, and not talking over it, you make your company into a highly visible yet refreshingly subtle part of the conversation.
- You free up space on your slides, so for instance you can make photos bigger and therefore clearer.
(You can even use a similar technique during discussions, to black out your slide so it doesn’t distract people away from the conversation.)
Now it’s your turn
- Do you think this is the “right” way to show your company logo?
- Are there other pros or cons of this approach?
- Or do you have a better way?
- I’d love to hear your views in the comment box below.
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