How can you spread your message beyond the audience you’re speaking to?
Well, in the F!RST framework’s overview (which suggests 5 ways to be a top presenter), I wrote:
By getting talked about through social media and other channels, you can reach far more people who can champion your message.
In effect, that lets you “breathe new life” into your talk. So it’s fitting that getting talked about uses the acronym “CPR”…
In this post, then, you’ll find techniques you can use on social media and elsewhere to get your message talked about.
As you’ll see in a few moments, the techniques are arranged into these 3 pillars:
If you’d like 3 quick tips for making better slide presentations, here’s a 2-minute video inspired by Nancy Duarte, and made by HBR (Harvard Business Review):
See the video
The 3 tips are:
- Outline your deck on sticky notes first [0:30].
- Use diagrams to replace bullets [1:22].
- Reduce animation [2:00].
And those tips give you these benefits:
(Short of time? See the tips now.)
Here’s one of the best ways to make your speech or presentation more successful: Make it conversational.
Why does that help? It lets you engage with your audience much more than if you used a one-way, “lecture-style” talk (where people feel they’re being talked at).
By making your talk conversational:
- Your audience listens to you more carefully.
- Your message affects people much more deeply.
In essence, making your talk more conversational means making it more like an everyday, two-way discussion, which involves your audience more.
But don’t worry – if you don’t have enough time to involve people overtly (or you don’t feel comfortable doing that yet), you can involve them more subtly.
You can involve your audience along a spectrum
In fact, you can involve your audience along a spectrum:
As I’m sure you know from bitter experience, poor presentations are very common. In fact, I’d say poor presentations are the norm, which means:
What a huge knock-on effect from presenters not getting their message across well!
Now, you’ve likely noticed that poor presentations almost always have lots of bullet points. So you might naturally assume that to be an effective presenter, you should ban all bullets from your slides.
But if you think that, I’m here to tell you: You’re wrong.
Seeing the faults in my own videos gave me a new apprecia-tion for the craft
Have you ever spoken on camera? I just finished a 30-day challenge of posting 1 new video every day on LinkedIn (as organised by Karen Moloney). Seeing the faults in my own videos gave me a new appreciation for the craft of speaking on camera!
Previously, I’d come across a great YouTube channel called Charisma on Command, presented by Charlie Houpert. His channel offers fantastic tips and insights about talking to people 1-on-1 (or in groups), and he’s very charismatic himself.
So I thought it’d be useful to review one of Charlie’s videos, as there’s a lot I can learn from him – and I hope you can too.
Before you read on, why not watch the 8-minute video I chose to review? While you watch, you might even like to jot down a few notes about what you think are the video’s stronger and weaker aspects, so you can then compare your notes with mine…
When you present, are you at risk of focusing too much on your topic?
Usually, you’re chosen as the speaker (or as a subject-matter expert for a training project) because you’ve deep knowledge of your subject. But sadly, that means it’s all too easy for your audience to become overwhelmed or confused by the detailed knowledge you might try to present.
You and your audience see your topic differently
And even if your audience are as expert as you, they won’t have exactly the same background and perspective. So again, that makes it easy to lose them, because you and they see your topic differently.
What can you do then, to help bridge that gap between your listeners’ viewpoints and your own?
In this post, you’ll find simple but effective techniques you can use to engage people more, and make your flow of ideas far clearer than with typical slide titles.
(Have you seen my post on how to grab attention with “ABCD” headlines? If so, you’ll know 4 ways I recommend you also use your whole talk’s title to capture people’s interest – even before you speak. The techniques used here are similar to the ones in that post, so if you’ve not seen it, you might want to check it out.)
In your slide titles, I suggest you use either of these powerful, deceptively simple tips:
What good and bad habits have you seen speakers use? Adopting the good habits – and avoiding the bad – can be a quick way to learn and improve.
In the video near the bottom of this post, author and professional public speaker Michael Port outlines 25 mistakes that presenters often make (no matter how experienced they are). And in the table below, I’ve summarised his points, as well as adding links to related posts.
(Maybe you’ve heard of Michael’s best-selling books on speaking, like Steal the Show and Book Yourself Solid. He’s a former actor who’s been in such well-known TV shows and films as Sex and the City, Law and Order, and The Pelican Brief.)
See if any of the 25 mistakes surprise you… You can also click a time in the table to start watching the related tip straight away (on YouTube):
In this post, you’ll find 4 simple tips that’ll make your presentations’ titles much more engaging than the titles you might see other speakers use. So people’ll turn up eager to hear what you say.
Plus, your clear and compelling title’ll help you too, by keeping you focused and on track.
As well as for a presentation, you can also use the tips from this post to improve the title of a training event, blog post, or e-book.
To skip to the tips and examples in the post, you can click these links… Or, just read on.
What’s wrong with typical titles?
When you write the title for your presentation, do you usually just state what the content is, and maybe who it’s for and the date?
If so, I’d say that’s a big mistake! To help explain why, let’s look at a specific example…
What would it take to ace your next presentation? To absolutely nail it. And not only that one, but the next and the next and the next, in 2018 and beyond.
Unfortunately for you and I, the odds of acing a talk are stacked against us.
For a start, people’s expectations of presenters have never been higher. After all, we see so many highly professional speakers – like on TV almost every time you look. Or in TED talks, which millions of people love to watch online.
And giving a presentation is so challenging, with all the technology that’s often involved. Think of all the tech you likely rely on for your talk to go smoothly: