Think about it – I bet many of the presentations you sit through are either a bit dull, or just plain awful, right? (We’ve all seen those!)
But wait a second…
What are you doing to radically distance
your presentations from those?
It’s tough, because you likely use basically the same software, skill-set and approach as roughly 99% of presenters. So unless you take clear steps, sadly your audience will see your work as being just the same as all the rest!
The F!RST framework (pronounced “First framework”) gives you those clear steps…
What’s in the rest of this post?
- How this blog can help you
- My challenge
- What’s in the F!RST framework?
- Next steps
How this blog can help you
Luckily, there are more and more books and blogs available to help us all present better, like these 6 of the world’s best blogs for presenters, and the ones listed in the blogroll on my home page. In particular, this blog gives you tips specifically designed to distinguish your work from other people’s.
It doesn’t matter whether you use PowerPoint… or even if you present without slides
For starters, within 5 minutes, this post gives you just a quick taste of a 5-part framework for being a top presenter. (In later posts, you’ll see in detail – with examples – how to use the framework.)
The framework gives you specific tips whatever your current approach, so it doesn’t matter whether you use PowerPoint or another tool – like Prezi, Keynote, Google Docs, or OpenOffice Impress – or even if you present without slides.
My challengeBack to Contents ↑
Until now, I’d been seeking a “magic bullet”…
Until now, I’d been seeking just 1 “magic bullet” framework – if you forgive the pun! But I’ve realised presenting is too diverse and complex for that. So over the coming months, I’ll present several frameworks that all make presenting easier and more effective for you.
Fittingly, we’ll start with one called the F!RST framework.
What’s in the F!RST framework?Back to Contents ↑
F!RST is an acronym that stands for 5 things you can do to present well, as these slides show:
The “i” in F!RST is lowercase (and inverted!) to make it stand out, because it’s short for the most crucial but often ignored aspect of presenting. To give it proper weight, you’ll find what the “i” stands for (and how to make it work for you) in the last post of the series.
At first sight, you might think being remembered and standing out (for instance) are much the same, but don’t worry – as the series goes on, the differences between the framework’s parts will become much clearer.
So as promised, here’s the outline of the F!RST framework’s 4 capital letters…
Focus attentionBack to Contents ↑
The first thing to do is focus attention – your own
When you begin preparing a presentation, the first thing to do is to focus attention – your own. And naturally when you come to actually present, you also need to focus (and keep) your audience’s attention. You can focus both parties better by using another acronym – AIM – which stands for:
To do those 3 things, in the next few posts you’ll find over 20 tips, including:
Begin persuading your audience in just 3 sentences
- 9 specific ways to write an intriguing title for your talk (with examples)
- A formula to begin persuading your audience in just 3 sentences
- How to reliably tell whether a slide has too much content (by using a ground-breaking check you can do in just a few seconds)
- 2 quick ways to round numbers in Excel (so your slides say things like “$1.2 million”, not “$1,182,947”)
- How to reap rewards with acronyms, which is why I keep using them!
Be RememberedBack to Contents ↑
For people to do what your talk suggests, being remembered is vital
For your audience to do what your talk suggests (such as buying your product, or supporting you or your cause), being remembered is vital.
In everyday life, how might you remind a friend of something when you’re apart? It’s likely you’d send them a text message – an SMS. Well, SMS is a 3rd acronym I’ll use, this time for the “be Remembered” part of the F!RST framework. It stands for:
Part 3 of the series shows you how to use those 3 things to ensure your talk’s remembered long afterwards.
Stand outBack to Contents ↑
Today dismal presentations are the norm
Sadly, today dismal presentations are the norm, so naturally you want to do far better than that. Standing out is similar to being remembered, but it also implies your talk has more credibility than most.
How can you make your talk stand out and be more credible? Well for one thing, avoid what most presenters do. For instance, as renowned public-speaking expert Olivia Mitchell put it:
“Bullet-point slides damage your brand.”
So to stand out from the crowd, instead of bullets I recommend you use 4 types of content we’ll call PQRS, which stands for:
(As the topic is about standing out, using 4 letters seems apt when the other parts of the F!RST framework each use 3-letter abbreviations!)
In part 4, you’ll see clear ways to use PQRS to great effect.
Get Talked aboutBack to Contents ↑
Through social media, you can reach far more people who can champion your message
By getting talked about through social media and other channels, you can reach far more people who can champion your message, ensuring its “pulse” beats long after your talk ends.
Getting talked about also uses an acronym – CPR – which stands for:
- C: Conversation
- P: Promotion
- R: Recording
For tips on how to use those 3 points so your message gets talked about, see part 5 of the series.
Next stepsBack to Contents ↑
So I hope you’ll read the next part of the series, which includes over 20 tips on how you can strongly focus attention – your own and your audience’s. And as you think about your current approach, I hope you enjoy this quote from Tim Berners-Lee as much as I do:
“The future is still so much bigger than the past.”
Please join the conversation
- What are your first thoughts about the F!RST framework?
- What are the strengths or limits of your current approach?
- Do you use any other presentation frameworks?
- If so, how similar or different are they compared to this?