When you present (or give a speech), do you struggle to have the impact you’d like?
If so, you’re not alone – I’d say the vast majority of presenters have that problem.
And I’m one of them!
So I was stoked to see a recent TEDx talk that shares a simple yet powerful tool to fix that issue.
The talk’s by speaker-coach Phil Waknell, who says your presentation should transform your audience – not just inform them.
Phil sees the process like this:
“To take your audience on a transformational journey,
you first need to work out where they are starting from”
Phil Waknell – at 5:35
Yes! People’s starting point – that’s one of the keys to making your talk truly audience-focused.
A few years ago, Chris Anderson (curator of TED) shared a similar thought:
“You’ve got to start where they are, and you’ve
got to give them a reason to come with you”
Phil’s TEDx talk gives you a neat technique that lets you do exactly that. So, want to see his talk?
To save you time, the clip below’s just 4 minutes long, because it jumps straight to Phil’s main point (skipping both the first 5 minutes and last 5 minutes of his talk).
But if you want, you can always click the progress bar to jump to other parts of the full 15-minute video. (For instance, he goes on to finish the example he started.)