In the 7½-minute video, Thomas Frank (who has over 2 million YouTube subscribers) explains the 4 aspects of your talk that he recommends you focus on…
To save you time, this clip skips the first 60 seconds (and the last 90) of the original video (when he sets up his topic and promotes some courses).
If you like, you can watch the full 10-minute version on YouTube.
Let’s look at each of the 4 aspects Thomas believes can make your talk great. You can click any of these links to skip ahead – or, just scroll down…
When you present at work (or at a conference or other speaking event), do you aim to make people feel something specific?
If you do, you’ll have a far higher chance of engaging people, and therefore of achieving your talk’s goal. But if you don’t, your talk’s likely to be quickly forgotten – in less time than it took you to present!
Not convinced? Well, many speaking professionals suggest using emotional elements. For instance, in his book The Naked Presenter, Garr Reynolds writes:
“Content alone is never sufficient.
We need an emotional connection…” Garr Reynolds
Of the countless presentations you’ve likely heard, how many have really made you listen? Often, they can sound and look a lot like all the rest. That’s why, if you’re like me, they tend to leave you cold.
So when you present, you risk seeming just like all the other presenters. In which case, people can start to tune out – fast! That is, unless you start strong.
What’s the best way to start strong? Involve people emotionally! To do that, mention their hopes or fears surrounding your topic – while still being professional of course. That engages your audience because they’re drawn in at a gut level. And, it’s so different from the norm!
“We need audiences to feel first, and then to think.” Helio Fred Garcia in Fast Company
Mention their hopes or fears…
I recommend 3 neat ways you can start strong when you present. Choose any 1 of them to open your talk: Continue reading →