If you use weak words, you weaken your message. So to make what you say more vivid and compelling, you should rarely use words like “very” or “really”.
For instance, instead of saying “very good” or “very bad”, you could use stronger adjectives – like “superb” or “awful”.
That’s what well-known public-speaking blogger John Zimmer wrote recently, and I agree.
In fact John shared a handy list of almost 150 words you could use when you’re tempted to say “very…”. (The list was originally compiled by Jennifer Frost.)
Does that mean you should never say “very…”? No, it doesn’t. As John says:
“[Very] has its place when used sparingly”
To my mind, that’s because sometimes when you avoid “very”, you might cause 1 or more of these 4 problems, where you choose a stronger word that: