How can you spread your message beyond the audience you’re speaking to?
Well, in the F!RST framework’s overview (which shares 5 ways to be a top presenter), I wrote:
By getting talked about through social media and other channels, you can reach far more people who can champion your message.
In effect, that lets you “breathe new life” into your talk. So it’s fitting that getting talked about uses the mnemonic “CPR”…
In this post, then, you’ll find techniques you can use on social media and elsewhere to get your message talked about.
As you’ll see in a few moments, the techniques are arranged into these 3 pillars:
(Short of time? See the tips now)
Here’s one of the best ways to make your speech or presentation more successful: Make it conversational.
Why does that help?
- It makes your talk less formal, putting your content in a positive light and removing barriers between your message and your audience.
- It lets you engage with people much more than if you used a one-way, lecture-style talk – where people feel they’re being talked at.
When you make your talk conversational:
- Your audience feels more engaged and listened to, so is more receptive in return
- Therefore, your talk’s more likely to be effective.
In essence, making your talk more conversational means making it more like an everyday, two-way discussion, which involves your audience more.
But don’t worry – if you don’t have enough time to involve people overtly (or you don’t feel comfortable doing that yet), you can involve them more subtly.
You can involve your audience along a spectrum
In fact, you can involve your audience along a spectrum: