Does your talk’s goal involve your audience taking action afterwards? I hope so, because only by people acting on your talk can it be truly effective.
To act though, your audience needs to remember afterwards:
- What they should do
- Why they should do it – that is, how important it is to them.
This post helps you make those 2 aspects of your presentation vividly memorable. And if you happen to have read the overview of the FiRST framework (of which this is part 3), you’ll already know of “SMS”, which represents the 3 types of tips in this post.
Here, SMS stands for: