When you build a deck of presentation slides, how do you keep on track? If you’re like me, I’m sure you’ve sometimes felt pressure (from yourself or some-one else) to include more and more content.
You know, like:
- Background on your topic, even though most of your audience doesn’t care (or already knows it)
- Existing slides on your topic, but which were made for a different purpose
Here’s one great tip that’ll help you resist pressures like those, and it comes in just a
20-second video clip from experienced speaking-coach Jim Endicott:
As Jim suggests:
When you prepare for an online session, do you wonder:
- How long should your introduction be, and what should it focus on?
- How much content should you show on each slide?
- Is it OK to use animations, and if so, what sort should you use – and when?
In this post, you’ll find answers to those questions, and more. It’s part 2 of a review of Ellen Finkelstein’s post called:
9 tips to design presentations for webinars
(Be sure to also check out part 1 for my review of Ellen’s tips 1 to 4.)
In this post, we’ll look at the last 5 of Ellen’s 9 webinar tips, which I’d summarise like this:
Do you ever present online – at work or for yourself? If so (or if you’re about to for the 1st time), you’ll find superb tips on Ellen Finkelstein’s blog.
Ellen’s a PowerPoint MVP who presents and hosts lots of webinars, including the annual Outstanding Presentations Workshop.
Below, you’ll find part 1 of a review of Ellen’s post called:
9 tips to design presentations for webinars
In part 1, we’ll look at the first 4 of the 9 tips (plus a few of my own), which – among other things – deal with using your webcam, and interacting through polls or other means.
(Be sure to also check out part 2 for my review of Ellen’s tips 5 to 9.)
I’d summarise the first 4 tips like this:
Thanks for your continued support, reading & commenting on this blog.
In just the last 18 months, you and thousands of other people from over 200 territories have viewed my posts 300,000 times.
So with your help, today Remote Possibilities reached what I think are some rather momentous milestones:
||Total page views
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Plenty of fives there, and I like the way they sound!
Again, thank you so much for your support, and I look forward to reaching many more milestones in the months and years ahead.
Do you record videos of your talks, presentations or demos? Videos can be a great way to spread your message, while building your credibility and experience.
The 6 tips in this post should save you lots of time, because I’ve refined them over about the last 5 years. (And my most popular YouTube video currently has about 120,000 views and 130+ likes.)
You can use the tips (as I have, too) for all these types of videos, and more:
- Slides being presented by a speaker
- Someone talking directly to camera – often called a talking head
- Demos of how to do something (like use software) – often called explainer videos
The names of the 6 tips form an acronym (“ASPECT”) which I hope’ll help you to recall the tips, and also to be systematic when you approach your video-based projects.
If you’d like to jump straight to any of the 6 tips, you can click these links:
During your professional life, you’ve no doubt seen more slides with bullet lists on them than any other type of slide. The problem is, so have your audiences, too.
You can’t inspire a disengaged audience…
Because audiences see wordy bullet lists a lot, they’re disengaged by them instantly. And, despite your best efforts, you can’t inspire a disengaged audience to act on what you say!
So how can you use fewer bullet lists? Let’s work through an example to see what you could do instead, using this bullet-filled slide as a starting point:
This is what the slide will look like when you finish the makeover:
And here are the 5 steps you can use to complete that overhaul:
How many of your slides serve double duty? Let’s look at an example of what I mean…
Suppose you have a slide with several contact numbers and email addresses on it, like the one shown below:
Slides like that serve double duty because they’re both:
- Part of your slideshow during your talk
- Used for reference afterwards, because people won’t remember all the details
If people won’t remember what a slide says, why show it?
My question is, if people won’t remember what a slide says, why show it during your presentation at all? That needlessly burdens your audience, who don’t know what you expect them to remember (or what details you might give them a copy of).
By all means, include details like that in a handout for people to refer to later. But don’t overwhelm your audience with details during your talk.
Many presenters give their audience a copy of their slides to look at afterwards – in effect using their deck as their handout. But unless you’re careful, using your slide deck as your handout has 2 big problems:
Does this age-old advice about presenting sound familiar?
- Tell people what you’re going to tell them.
- Tell them.
- Tell them what you told them.
You’ve probably heard that advice before (and you might well follow it, too). It basically says:
“Start your presentation with an agenda,
and end with a summary slide” [Doubtful advice]
I’ve used that format myself many times. But the more I thought and read about it, the more I realised it tends to bore listeners, for 4 reasons:
Of the countless presentations you’ve likely heard, how many have really made you listen? Often, they can sound and look a lot like all the rest. That’s why, if you’re like me, they tend to leave you cold.
So when you present, you risk seeming just like all the other presenters. In which case, people can start to tune out – fast! That is, unless you start strong.
What’s the best way to start strong? Involve people emotionally! To do that, mention their hopes or fears surrounding your topic – while still being professional of course. That engages your audience because they’re drawn in at a gut level. And, it’s so different from the norm!
“We need audiences to feel first, and then to think.”
Helio Fred Garcia in Fast Company
Mention their hopes or fears…
I recommend 3 neat ways you can start strong when you present. Choose any 1 of them to open your talk:
In part 1 – Use the PACE approach – I showed how you can start to engage an audience before you even speak. To do that, you can make your talk’s title meet these 4 criteria, so it’s:
- P Personal
- A Actionable
- C Conversational
- E Emotional
In this post, you’ll see how to make your whole talk personal – to keep people engaged.
By that I mean using your content to connect with each person in your audience. As people are generally most interested in themselves, one of the best ways you can connect with your audience is to show clearly that you’re focused on them. After you do that, another great way to connect with and therefore engage people is to use genuine emotion.
So, how can you do those things to make your whole talk personal? Well for a start, try these 4 tips, which are arranged roughly from most to least audience-centred: