Secret #8 of star presenters: Christopher Witt on “What’s in it for me?”

Little girl covering her earsWhen you’re preparing a speech or presentation, do you ask yourself specific questions to help you build your talk?

For instance, you might ask yourself:

“What do I want my audience to do as a result of my talk?”

Questions like that one – being based on your audience – are much more helpful than focusing on your topic itself. They help you frame your content from your listeners’ viewpoint. So when you give your talk, people are far more likely to:

  • Listen to what you say in the first place.
  • Make the effort to properly consider it.
  • Accept it.

One of the best sets of speech-planning questions I’ve ever seen was shared by speaking-coach Christopher Witt. It consists of just 4 questions, the 1st being what you want your audience to do, and the last being:

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