If you look carefully, you can often learn great public-speaking tips from all kinds of places. (Not just from obvious ones, like courses.)
Let’s check out an example…
As my LinkedIn profile can tell you, I work at CommBank – Commonwealth Bank of Australia, also known as CBA.
When I first heard those words, I was struck by how well they work together. And as I reflected on exactly why that is, I realised it’s because they have these 3 traits:
- Most crucially, they use the Rule of 3, as they consist of 3 parts.
- Plus, they use alliteration (all starting with the same letter).
- They even use a “syllable shape” (as I call it), in that the number of syllables in each word forms a pattern. (In this case, there’s 1 syllable in “Care”, 2 syllables in “Courage”, and 3 syllables in “Commitment”, making the pattern 1-2-3.)
Thanks to Clare Lynch, who’s a writing coach in the UK and online, just 2 weeks ago I learnt that the formal term for that is a “rising tricolon”.
Taken together, especially, those 3 traits make for a powerful, memorable message. And as a public speaker, isn’t that what you aim for, too?
So, to make your own message more powerful and more memorable, you could take a leaf out of CommBank’s book. To do that, try a combination of those 3 techniques:
- Use the Rule of 3.
- Use alliteration.
- Use a “syllable shape”.
You’ll have a strong message as a result, and your audience will thank you for it.
Also check out
- 12+ ways to be remembered when you present (F!RST framework – part 3)
- Nail your point – Speak in threes. Speak in threes. Speak in threes.
- Minimise “blur” when you present (F!RST framework – part 1m)
- 5 free public-speaking courses (available worldwide)
- Quick! Make your talk’s key message sticky
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