When you present (or give a speech), do you struggle to have the impact you’d like?
If so, you’re not alone – I’d say the vast majority of presenters have that problem.
And I’m one of them!
So I was stoked to see a recent TEDx talk that shares a simple yet powerful tool to fix that issue.
The talk’s by speaker-coach Phil Waknell, who says your presentation should transform your audience – not just inform them.
Phil sees the process like this:
“To take your audience on a transformational journey,
you first need to work out where they are starting from”
Phil Waknell – at 5:35
Yes! People’s starting point – that’s one of the keys to making your talk truly audience-focused.
A few years ago, Chris Anderson (curator of TED) shared a similar thought:
“You’ve got to start where they are, and you’ve
got to give them a reason to come with you”
Phil’s TEDx talk gives you a neat technique that lets you do exactly that. So, want to see his talk?
To save you time, the clip below’s just 4 minutes long, because it jumps straight to Phil’s main point (skipping both the first 5 minutes and last 5 minutes of his talk).
But if you want, you can always click the progress bar to jump to other parts of the full 15-minute video. (For instance, he goes on to finish the example he started.)
What’s in the clip?Scroll to top ↑
Phil walks you through what he calls his Audience Transformation Roadmap, which consists of 4 vital questions to ask yourself while you prepare your talk:
What does your audience…
In Phil’s fantastic approach, you ask those questions twice, to describe:
- How people are already – before you speak to them.
- How you want people to be afterwards. (This time around, you ask the 4 questions in reverse order.)
I love these 5 points about the questions:
- They focus your attention squarely on your audience.
- They make you consider people’s emotions, which far too few presenters do.
- They make you think carefully (and separately) about:
- people’s attitudes
- people’s actions.
- When you reverse the question order, you emphasise what people need to do.
- The questions highlight that people’s actions are just supported by knowledge (rather than knowledge transfer being your talk’s main goal).
Over to youScroll to top ↑
- I found the video really helpful, but what do you think?
- Choose any of these channels to have your say – see this post on…
Also check outScroll to top ↑
- Secret #5 of star presenters: @TEDchris on persuasion [Video]
- 3×7 tips to rivet people when you present (F!RST framework – part 1: Focus attention)
- Be the spark! Ignite ACTion with your talk (F!RST framework – part 2)
- Stand out when you speak (F!RST framework – part 4)
- Gesture from right to left in your talk [Video]
- Today’s most popular posts, and the latest visitor comments