Want to transform your audience? Here’s how… [Video] ·

Semi-submerged frog with a butterfly perched on its headWhen you present (or give a speech), do you struggle to have the impact you’d like?

If so, you’re not alone – I’d say the vast majority of presenters have that problem.

And I’m one of them!

So I was stoked to see a recent TEDx talk that shares a simple yet powerful tool to fix that issue.

The talk’s by speaker-coach Phil Waknell, who says your presentation should transform your audience – not just inform them.

Phil sees the process like this:

“To take your audience on a transformational journey,
you first need to work out where they are starting from”
Phil Waknell – at 5:35
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Yes! People’s starting point – that’s one of the keys to making your talk truly audience-focused.

A few years ago, Chris Anderson (curator of TED) shared a similar thought:

“You’ve got to start where they are, and you’ve
got to give them a reason to come with you”
Chris Anderson

Phil’s TEDx talk gives you a neat technique that lets you do exactly that. So, want to see his talk?

To save you time, the clip below’s just 4 minutes long, because it jumps straight to Phil’s main point (skipping both the first 5 minutes and last 5 minutes of his talk).

But if you want, you can always click the progress bar to jump to other parts of the full 15-minute video. (For instance, he goes on to finish the example he started.)

 

What’s in the clip?Scroll to top ↑

Phil walks you through what he calls his Audience Transformation Roadmap, which consists of 4 vital questions to ask yourself while you prepare your talk:

What does your audience

  • Know?
  • Believe?
  • Feel?
  • Do?

In Phil’s fantastic approach, you ask those questions twice, to describe:

  1. How people are already – before you speak to them.
  2. How you want people to be afterwards. (This time around, you ask the 4 questions in reverse order.)

I love these 5 points about the questions:

 

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